Quifiy

I led the branding for Quifiy, a fintech startup building a secure and inclusive digital asset payment infrastructure powered by blockchain technology. Quifiy aims to transform how people make payments by making cryptocurrency transactions more accessible, especially across Saudi Arabia and the GCC region.
The brand identity was designed to reflect trust, innovation, and financial empowerment. I created a forward-thinking visual system that positions Quifiy as a bold player in the evolving crypto economy — blending high-tech aesthetics with a sense of security and regional relevance.
Deliverables included logo design, brand guidelines, crypto payment card designs, UI concepts, and premium packaging for card issuance.